Hope Inventions Event (2021)

Client

AIT Studios

Project Duration

3 Months

Programs Used

Illustration, Photoshop, After Effects, Maya

Role of Group Project

Brand Design and Print Banner

Group Name

Hope Inventions AUS

Location

AIT Studios (Melbourne)

Hope Inventions Event is an exhibition to launch the series of smart watches called Hope Series with the ability to warn to keep distance in communication between two people during COVID-19 pandemic. This is considered an exhibition organized by students and accessible to the audience through social media such as TikTok, Facebook and Instagram. During the COVID-19 pandemic, everyone is concerned about disease prevention measures. Therefore, AIT Studios asked for this project that my group come up with an idea for the smart device series whose main function is to protect the audience from the COVID-19 epidemic, along with product commercial materials include brochure, poster, social media compaign, trailer videos and product mockup. Then, my group need to host the launch exhibition at AIT Studios to introduce the new series of smartwatch.

The results achieved in this project after researching, we are focused on the target audience of adults and elderly, the Covid virus spreads between two people at a distance about 2 meters. Then, all of us decided on the idea of making the series of smart band called Hope Series that include Hope Active +, Hope Active and Hope Lite, all of them has the main feature of notifying when distance between two people are too close together and the posibility of infection is high based on the level of safety regulation. Before we opened the exhibition at AIT Studios, I was in charge of branding and printing so I created social media campaign on TikTok, Facebook and Instagram to promote, inform the exhibition, reached a certain audience and collected their thought about the brand. Then, I also designed the logo brand, brand colors and print materials depend on their answers. For this project to succeed, I chose a solid orange colour for printed materials and made by InDesign and products were created by Cinema 4D, and well-organized applications.

In total, the audience participating in the exhibition at AIT Studios was about 22 people, some from TikTok and some invited by team members. All the audience got to experience the model of all the products on hand, they can see more information of each product on our app, and they can also enjoy the food in the exhibition. The things that I want to improve in this project is to reach more audience, improve the quality of commercial video and create more product prototypes suitable for each audience's wrist size.