Lany Cookie Brand (2023)

Client

Monash University Studios

Duration of Project

3 Months

Programs Used

Illustration, Cinema 4D, After Effect

Lany Cookie is a personal branding project with the main purpose that introduces the new cookies with unique flavors. Also, the packaging of Lany Cookie is joyful and suitable with all customers. In this project, Monash Studio requires students be creative and improved the motion graphic skill by using the Cinema 4D and illustration programme. In addition, students need to present the main purpose of the project and point out the target audience who students want to focus on this project.

The result achieved in this project is that the brand's packaging is exclusively designed by hand sketching and then put on the packaging using 3D modeling on Cinema 4D. With this operation, customers can visualize the patterns, colors and flavors of each type of cake. At the same time, 3D images combined together will create a more attractive advertising video than filming in real life outside. The details of the brand are carefully planned, consistent with each color, creating a harmonious and fun whole when approaching customers. In particular, my target audience is children and families with babies, so I created additional toy models to increase curiosity when watching promotional videos.

This project has received positive feedback from the tutors in Monash Studio as it meets the requirements of the project and was completed with Cinema 4D program and also received high engagement on social media including YouTube and Instagram.